Tuesday, October 11, 2011

HBOs Enlightened On A Soft Start

Opening a brand new evening of original programming is difficult, so anticipation for Cinemax’s new Monday 9 PM comedy block — which faces CBS’ comedies, ABC’s Dwts, Fox’s House and ESPN’s Monday Evening Football — were modest. Even with that standard, the well-received new Mike Whitened/Laura Dern comedy Enlightened opened up low with 210,000 audiences at 9:30 PM. It ended up just a little from the lead-in, the 3rd season premiere of Bored To Dying, which came 240,000 audiences. Cool noir comedy Bored To Dead was lower significantly from the season premiere last fall, which averaged 1.05 million audiences, but in those days, the show broadcast every sunday following Boardwalk Empire, which came 3.33 million audiences around the evening from the Bored debut. This time around around, it's dark comedy Hung that follows Boardwalk Empire and, like Bored to Dying this past year, it opened up with 1.a million audiences earlier this year. (Boardwalk Empire drenched 2.six million that evening) Sophomore comedy Steps To Make It To America dropped further to 467,000 audiences at 10:30 PM. While soft, the amounts for Bored and Enlightened were only slightly lower in the average for an additional half-hour series that broadcast outdoors Cinemax’s signature Sunday evening, drama In Treatment.

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